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Most of us don't have the body to wear a thong, and you may not even know exactly which way round a swim tanga goes! But Staffordshire-based underwear firm Kiniki has found a worldwide market for them. John Walker founded the underwear firm Kiniki in Newcastle Under Lyme back in , manufacturing just mens briefs and boxer shorts, based on the motto of 'quality, value and service'. Nowadays it's a multi million pound business selling unique designs of pants, boxers, thongs and swim wear to both men and women around the world.