Hustler is a monthly pornographic magazine published by Larry Flynt in the United States. Introduced in , it was a step forward from the Hustler Newsletter, originally conceived as cheap advertising for his strip club businesses at the time. The magazine grew from a shaky start to a peak circulation of around 3 million; it has since dropped to approximately , It shows explicit views of the female genitalia, becoming one of the first major US-based magazines to do so, in contrast with relatively modest publications like Playboy. Today, Hustler is still considered more explicit and more self-consciously lowbrow than such well-known competitors as Playboy and Penthouse. It frequently depicts hardcore themes, such as the use of sex toys , penetration and group sex.