Dick Tastes Great Williams is in one corner of the Woodland Hills Country Club clubhouse, standing in front of a giant cue card, trying to do a second spot. It is taking him 10 minutes. Yes, Williams actually growls. Once, when Mickey Less Filling Spillane was doing a similar spot, Bob Uecker stood behind him and poured cold beer--Lite, of course--down his back. Spillane, a pro, never missed a beat. You may remember some of the past ones--the board meeting, the camping trip, the softball game, the bowling tournament.
Some ad campaigns fail. Some do so quietly. Others fall to earth with a resounding thud that ripples across time and space.
PIctured above: An advertising genius… and one green knit hat away from a member of the Monkees. At some point during that game, a one minute ad for Miller Lite beer came on. Little did I realize at the time that I was witnessing the genesis of what is literally one of my favorite forgotten ad campaigns of all time…. The story behind their creation was just as messed up and bizarre as the actual commercials themselves were.